complete Facebook Ads Course

Facebook Ads Course  covers everything from basic to advanced concepts, strategies, and best practices. The course is structured for both beginners and advanced learners, providing a step-by-step guide to mastering Facebook Ads.

Facebook Ads Course Outline

Module 1: Introduction to Facebook Advertising

• Overview of Facebook Ads and Business Manager
• Types of Facebook Ads (Image, Video, Carousel, etc.)

Module 2: Setting Up Your Account

• Creating a Business Manager & Ads Manager account
• Setting up Facebook Pixel for tracking conversions

Module 3: Audience Targeting

• Understanding Core, Custom, and Lookalike Audiences
• Advanced targeting options (Geography, Interests, Behaviors)

Module 4: Creating Your First Ad

• Choosing a campaign objective (Awareness, Traffic, Conversions)
• Setting up Ad Sets (Budget, Audience, Placements)
• Designing Ads (Headlines, Copy, Visuals)

Module 5: Optimization & Budgeting

• Monitoring ad performance (CTR, CPC, ROAS)
• Budgeting (Daily vs Lifetime, Bid Strategies)
• A/B Testing and Campaign optimization

Module 6: Advanced Strategies

• Remarketing and Retargeting Ads
• Using Lookalike Audiences
• E-commerce & Lead Generation Ads

Module 7: Measuring Success

• Key Metrics (CTR, Conversion Rate, ROAS)
• Facebook Ads Insights & Reporting
• Custom Conversions and Goal Tracking

Module 8: Troubleshooting & Scaling

• Fixing common issues (Ad Rejection, Delivery Problems)
• Scaling campaigns effectively

Module 9: Ads and the Sales Funnel

• Creating ads for Awareness, Consideration, and Conversion
• Nurturing leads with Facebook Ads